December is a month filled with good cheer, overeating, excessive spending on gifts, and reflecting on the year. In the world of content marketing, taking your sweet time or prolonging a strategy is a sure way to get yourself weeded out of the consumer’s choice garden. While you are in the midst of your peppermint candy coma, your competitors are getting the upper hand in drawing in business.
The new wave of content marketing tactics this upcoming year means you have to be on your game. It’s time to stop smelling the turkey and start getting busy. So as you down the fruitcake and hot chocolate, let’s take a look at what 2016 holds for the world of content marketing.
If Content is King, Quality is Queen
The quality of content is going to be key in 2016. Keeping things fresh and funky will attract the perfect crowd to your business website. Google has taken notice of quality and is more likely to move a site with an attractive look and quality content higher in the SERPs.
Developing quality work means researching and applying new and innovative ways to attract clientele. It’s going to be more important than ever to identify what separates you from your competition and exercise it in your work.
Short, Sweet, and to the Point
Read the full article: Ringing in the New Year: Content Marketing Styles of 2016 | Anita Lovett & Associates